Coffee Soul Brasil was born from a dream of its founder Edgard Bressani.
The dream of a coffee lover to create a company focused on strengthening ties between Brazilian coffee producers and international buyers,
An enormous desire to continue breaking paradigms and always show that coffee of the highest quality as in any other origin is also produced here.
Edgard spent 20 years of his life traveling the world for over 180 days, meeting the main buyers of specialty coffees and understanding their preferences in terms of sensory profiles and coffees.
Bio
Edgard Bressani was born in the state of São Paulo, in Ribeirão Preto, graduated in Law, Business, Marketing and Journalism, graduated as a diplomat and became a true “ambassador” of Brazilian Specialty Coffees, and spends about 180 days a year abroad, selling coffees, promoting farms, holding tasting sessions for clients and prospects, and holding presentations and seminars at events in Europe, Asia, the Middle East and the USA.
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He is Q-Grader certified by SCAA and Coffeologist by Coffee Consulate, Mannheim, Germany, he was Vice President of BSCA - Brazil Specialty Coffee Association. From 2000 to 2004 he directed the Cafés do Brasil Marketing Program for the Promotion of Specialty Coffees, of the Ministry of Agriculture. He was also Executive Director of the Specialty Coffees Association of Brazil (BSCA), member of the SCAA International Relations Council and Coordinator of the Brazilian National Chapter of the Specialty Coffees Association of Europe (SCAE).
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From 2004 to 2007, he participated in the WBC Competitions as a Certified Judge. In 2006, Bressani worked for P&A International Marketing as a consultant and was involved in programs in partnership with the ICO to increase coffee consumption in producing countries and also at the Coffee Intelligence Center in his country.
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In 2007 he was invited to work at Ipanema Coffees as responsible for New Business Development, Marketing and Institutional Relations. He has also been an active World Coffee Events volunteer, serving at the WBC; Rules and Regulations Committee, WBC Training Committee and WBC National Support Committee. He has been involved in organizing barista competitions in Brazil since 2002, was President of Associação Barista e Café do Brasil (ACBB) from 2008 to 2012, President of Associação Origens do Café do Brasil, author of the book “O Guia do Barista” (fourth edition), and orchestrator of the web-based Barista Community in Peabirus (Brazil). Bressani was also a SCAA-appointed WCE Board member (2012-2014). Bressani was in 2015 vice president of BSCA and is currently a board member. He is also an advisor to AMSC - Alta Mogiana Specialty Coffee Association.
Edgardi is directly involved in the commercialization of coffees from the partners' properties, their microlots, coffees with special preparations with fermentation, working the coffee in all the company's directions, exploring its educational aspect through the Escola Brasileira de Café, in addition to an International Internship Project for foreign students and Brazilian coffee lovers seeking an immersion in coffee at its origin.